It seems like many internet marketers are confusing the specific link building process used to gain attention from search engines with true online marketing. There is a huge difference between these two methods of getting favorable results from new traffic and conversions on your online business web site. Both are integral parts of building a successful online business and growing your brand and exposure on the world wide web.
If you are interested in marketing, then you would be more likely to build a strategy to get your name in front of viewers that would not otherwise see it. The first thing that comes to mind to most, is social. This space is still growing and does largely trump many aspects of link building for traffic. Other methods may include variation of viral marketing that would allow you to offer free information in exchange for an email address or even better, true viral content that can be freely distributed by people using social!
There are many powerful digital marketing companies that can really help you put some strong concepts and techniques behind your own approach to digital marketing and if you use your own efforts in combination you can really explode your online presence in a short amount of time. It is important to investigate all marketing, link building and social media options that your business can benefit from to make sure that you are getting the most out of every launch or campaign you are working with too.
Exploring new methods of brand building can open up new doors for you online business, so make sure whatever you do, you do not get stuck in the rut or “comfort zone” of you current promotions. The only way to grow is to change and measure your results along the way!